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Product Marketing

Purchase this digital coursebook for: $86.00 Add to Cart

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Coursebook Papers:

Product Marketing in an Evolving Regulatory and Activist Climate - Slides (12 pp) $29.00
By Julie (Julia A.) Hatcher

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Marketing Green - A Product Development Perspective - Slides (8 pp) $29.00
By Robert W. Hamilton

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The Green Guides - Slides (16 pp) $29.00
By Laura Kim

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The FTC Green Guides: Statement and Purpose (316 pp) By Laura Kim

FTC’s Environmental Claims Summary of the Green Guides (6 pp) By Laura Kim

Digest of Recent National Advertising Division (NAD) Cases Involving Environmental Claims (8 pp) $29.00
By David G. Mallen

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Green Claims and Advertising Self-Regulation - Slides (12 pp) $29.00
By David G. Mallen

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Course Materials Subscription

Purchase a course materials subscription and get this book and many more for one low price. The above course materials are part of the following Practice Area subscriptions:

Coursebook Subscription - Environmental Law
Price: $399.00 Add to Cart

To view a complete list of course materials included in each subscription, click the practice area you are interested in.