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Results May Vary, Bloggers Be Wary: The FTC's Newly-Revised Guides on Endorsements and Testimonials

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Coursebook Papers:

Table of Contents

Links to Information on the New FTC Guidelines for Bloggers (2 pp)

Effects of December 2009 Amendments to FTC Guides on Lanham Act ยง 43(A) Claims for False Advertising Based Upon Statements of Paid Endorsers (6 pp) $29.00

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FTC Guidelines for Bloggers--Power Point Presentation (16 pp) $29.00
By Darius C. Gambino, Esquire

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Guides Concerning the Use of Endorsements and Testimonials in Advertising (Federal Trade Commission, 16 CFR Part 255) (82 pp) $39.00

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FTC Publishes Final Guides Governing Endorsements, Testimonials Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements (Press Release) (4 pp) $29.00

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Revised Text--Guides Concerning the Use of Endorsements and Testimonials (Federal Trade Commission, 16 CFR Part 255) (14 pp) $29.00

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Proposed Rules--Guides Concerning the Use of Endorsements and Testimonials, Federal Register (Vol. 74, No. 20, February 2, 2009) (3 pp) $29.00

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