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Marketing Communications and the Law

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Table of Contents

Truth in Advertising and Special Problem Areas (48 pp) $29.00
By Jeffrey A. Greenbaum

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Substantiation of Advertising Claims: What Makes a Good Study and Why Do I Need One? (14 pp) $29.00
By Edward F. Glynn, Jr.

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Advertising Claim Substantiation: NAD Case Studies (10 pp) $29.00
By Andrea C. Levine

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Advertising to Children: The BBB's Food and Beverage Advertising Initiative (20 pp) $29.00
By Elaine D. Kolish

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Privacy: Best Practices, Legislation, and Enforcement (36 pp) $29.00
By Gabriel H. Karp

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Defending Federal Trade Commission Investigations of Alleged False or Deceptive Advertising (22 pp) $29.00
By Edward F. Glynn, Jr.

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Online Behavioral Advertising - Moving the Discussion Forward to Possible Self-Regulatory Principles (10 pp) $29.00
By The Hon. William E. Kovacic

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Responding to Federal Trade Commission and Attorney General Inquiries (16 pp) $29.00
By Elaine D. Kolish Jeffrey A. Greenbaum

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Challenging Competitors - Litigation, National Advertising Division (NAD), and Alternative Dispute Resolution (88 pp) $39.00
By Andrea C. Levine Douglas J. Wood

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Copyright (18 pp) $29.00
By Richard A. Kurnit, Esquire

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Global Advertising and Marketing - The In-house Perspective (12 pp) $29.00
By Kathryn Barrett Park

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Rights of Publicity/Privacy (32 pp) $29.00
By Richard A. Kurnit, Esquire

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Unions, Guilds, Talent Agreements (64 pp) $39.00

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Complying with State-by-State Requirements in Online Sweepstakes and Contests (12 pp) $29.00
By Gabriel H. Karp

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Customer Loyalty and Membership Rewards Programs (12 pp) $29.00
By Gabriel H. Karp

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Agency Client Agreements (14 pp) $29.00
By Richard A. Kurnit, Esquire

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Advertising Compliance Programs (12 pp) $29.00
By Jeffrey A. Greenbaum

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