Twitter is a cultural phenomenon. You’ve heard of it and know people who use it, even if you’ve never used it yourself. The question for busy lawyers is whether investing time in any social media platform is worthwhile in a field already crowded with marketing options.
See how Twitter can help boost your practice! Featuring Jared Correia, Jennifer Ellis, and Matt Homann, this all-new program will explore Twitter - and its potential utility within your practice - from a variety of angles:
Twitter Basics: Setting up your profile and what to tweet
The Language of Twitter: Codes and shortcuts
Platform Choices: Twitter.com versus social media management tools
Twitter in Context: How Twitter supplements your web presence
Twitter for Professional Development
Twitter for Client Development
Power User Tips
Of course, you can’t use learn about Twitter without a hashtag! Take this course to the Twittersphere by using #T4LAW to interact with the faculty before and/or during the course. You can also send your questions to the faculty by e-mail before and/or during the program.
All registrants will receive a set of downloadable course materials and free access to the archived online program later.
Note: MCLE jurisdictions do not accredit programs on lawyer marketing or business development. CLE credit will not be available for this program.
Jared D. Correia (@jaredcorreia) is Law Practice Management Advisor at the Massachusetts Law Office Management Assistance Program (LOMAP), in Boston. Prior to joining LOMAP, he was the Publications Attorney for the Massachusetts Bar Association (“MBA”). He was the first Publications Attorney for the MBA, and established the continuing legal education publication protocols and standards. In addition to overseeing the MBA’s CLE Publications, he also managed the MBA’s version of Casemaker, an online legal research product provided free of charge to MBA members. Prior to joining the MBA, Mr. Correia was a private practice attorney, working in the areas of general practice and disability law, in small firms on the Southcoast, North of Boston and just outside of Boston. Mr. Correia’s general practice encompassed a diverse range of legal subjects, including the handling of administrative hearings, personal injury law, family law, tax law and property law matters.
Jennifer Ellis (@JLE_JD) is the Vice President and a consultant with Freedman Consulting, which assists law firms with a full range of issues, including such things as strategic planning, client development, project management, technology, and more, on the business side of the practice. She has clients throughout the United States. Ms. Ellis concentrates her consulting in marketing, technology, the intersection of technology and ethics, client development, and teaching attorneys how to make effective use of technology to obtain better leverage and enhance profitability. She spends a substantial amount of time on issues involving social media, including law firm marketing and evidence collection and preservation.
Matt Homann (@Matthomann) is the founder of LexThink, a legal innovation consultancy that delivers conferences, retreats and workshops for lawyers and other professionals who want to embrace creative ways to grow their businesses and serve their clients better. As a dynamic “innovational” speaker, Mr. Homann shares innovative pricing strategies, creative marketing techniques, cutting-edge ideas from other industries and professions and proven customer service principles. As a creative facilitator, he helps smart people think together better in engaging, unique and effective ways. He’s worked around the world with legal professionals, and with executives from companies like McDonald’s, HP, IBM, British Petroleum, Nokia, DuPont and Microsoft. Mr. Homann is also the author of the award-winning legal blog “the [non]billable hour,” where he shares innovative ways for lawyers and other professionals be better at what they do. In 2009, he was named a “Legal Rebel” by the American Bar Association Journal.
Total 60-minute hours of instruction: 1.5. Note: MCLE jurisdictions do not accredit programs on lawyer marketing or business development. CLE credit will not be available for this program.
Virtually all ALI CLE programs receive credit in AK, AL, AZ, CA, CO, CT, DE, FL, HI, IA, IL, IN, KS, KY, ME, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, SC, TN, TX, UT, VA, VI, VT, WA, WI, WV and WY. Upon request, ALI CLE will apply for credit in ID, LA, and RI.
For more information about CLE or CPE credit, email TeamMCLE@ali-cle.org or call 1-800-CLE-NEWS (253-6397).
The Table of Contents for this coursebook can be found below. For further information about the program, please use the links on the lefthand side under "Course Details".