Brilliant and effective slogans may bring in business, but they also must comport with ethical standards governing content, method of delivery, and circumstances of transmission. If you want to promote your legal services, you need to understand the legal and ethical rules governing attorney advertising.
Using a combination of real-life and hypothetical attorney advertising, this instructive and entertaining telephone seminar/audio webcast teaches you what is and is not permissible through a review of statutory law, case law, ABA and state bar rules, and ethics opinions. By the end of the program, you will have learned how to use those brilliant ads in a way that will increase your business, but save your bar card.
How to avoid "truthful statements that are misleading" per ABA Rule 7.1
The scope of permissible advertising media and moetary compensation for referrals per ABA Rule 7.2
The restrictions on and rules governing direct contact with prospective clients per ABA Rule 7.3
When and how you can advertise specializations and fields of practice per ABA Rule 7.4
How to lawfully advertise contingency-based legal services, e.g., "no recovery, no fee"
This interactive seminar gives you the opportunity to submit your questions in advance and/or during the program for discussion by the faculty.
Need ethics credits? This seminar qualifies for 1.0 to 1.2 ethics credit hours, depending on state requirements, in MCLE jurisdictions that accredit live telephone seminars and/or webcasts.
Wendy Patrick Mazzarella is a San Diego County Deputy District Attorney and Chair of the San Diego County Bar Association Ethics Committee. Ms. Mazzarella is a member of the California State Bar Committee on Professional Responsibility and Conduct, has her own monthly ethics column in the San Diego Daily Transcript, and is widely published in the field of ethics. She lectures on ethics on a regular basis in California and around the United States, and has taught ethics internationally.
Luis E. Ventura is a sole practitioner in San Diego, concentrating his practice in the representation of homeowner associations. As part of his practice, he reviews firm promotional and advertising materials for ethical compliance. He has served on the San Diego County Bar Association Legal Ethics Committee since 2003, regularly writes on topics in legal ethics, and has presented numerous continuing legal education courses on ethics topics to attorneys. He is currently the president of the San Diego South Bay Bar Association.
Total 60-minute hours of instruction: 1.0; total 50-minute hours: 1.2
Virtually all ALI CLE programs receive credit in AK, AL, AZ, CA, CO, CT, DE, FL, HI, IA, IL, IN, KS, KY, ME, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, SC, TN, TX, UT, VA, VI, VT, WA, WI, WV and WY. Upon request, ALI CLE will apply for credit in ID, LA, and RI.
For more information about CLE or CPE credit, email TeamMCLE@ali-cle.org or call 1-800-CLE-NEWS (253-6397).
The Table of Contents for this coursebook can be found below. For further information about the program, please use the links on the lefthand side under "Course Details".