Product Marketing - CLE, Continuing Legal Education - ALI
Product Marketing
  • Cosponsored by the Environmental Law Institute (ELI)
    Last in the Series - Entering the Marketplace: Public & Private Product Regulation at Home and Abroad
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Available Online: Online CLE | MP3 Audio Files | Coursebook

Why You Should Attend


The fourth webinar in the series will examine product marketing laws and policies, including green claims, administered by EPA, FTC, and states under consumer protection laws, such as FIFRA. The recent spate of FTC enforcement actions focusing on “free-of” claims and independent certification qualifications under the Green Guides demonstrate the FTC is determined to ensure the Green Guides do more that generate controversy. Similarly, state consumer protection agencies are far more determined today to interpret state laws designed to prevent false and misleading advertising broadly and achieve a marketplace that is free of a wide variety of claims that some think go beyond their intended purpose. This last webinar will explore the utility, impact, and growing enforcement consequences of product marketing laws and policies.


This program is the fourth in the four-part series: Entering the Marketplace: Public and Private Product Regulation at Home and Abroad, on the marketing and sale of products that have a significant chemical component. Legal, regulatory, product stewardship, standard setting, and private retailer initiatives will be discussed, and participants will gain an understanding of how chemicals are currently regulated and how these regulations may change in the future. For more information on the series, click here

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What You Will Learn

Topics include:

Discussion of key US product marketing laws, the policies motivating them, and new reform efforts

Important considerations for “free-of” claims or “green” product qualifications under consumer protection laws

FTC enforcement actions focusing on “free-of” claims and independent certification qualifications under the Green Guides

The role of state consumer protection agencies and a discussion of their impact on the market place, including increasing or decreasing product access to the market

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Planning Chairs





Julie (Julia A.) Hatcher, Partner, Latham & Watkins, Washington, D.C.


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Robert W. Hamilton, Regulatory Policy Director, Amway Corporation, Grand Rapids, MI

Laura Kim, Assistant Director, Division of Enforcement, Federal Trade Commission, Washington, D.C.

David G. Mallen, Partner, Loeb & Loeb LLP, New York, NY  (formerly Deputy Director of National Advertising Division of the Better Business Bureau)



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Program Schedule

All times eastern

3:00 p.m.   Product Marketing

4:30 p.m.   Adjournment


Email questions before or during the program to


Total 60-minute hours of instruction: 1.5; total 50-minute hours of instruction: 1.8

Level of Instruction: Intermediate

Click Here for MCLE Credit Information

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Here's what registrants have said about this course:
This was by far the best of this series. The faculty were energetic, well-prepared, and represented diverse views of their topic. The material was highly relevant and current. The materials were brief but useful.

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Eastern 3:00 pm – 4:30 pm
Central 2:00 pm – 3:30 pm
Mountain 1:00 pm – 2:30 pm
Pacific 12:00 pm – 1:30 pm
Alaska 11:00 am – 12:30 pm
Hawaii 10:00 am – 11:30 am

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Course Details

Real-Time Customer Service