The fourth webinar in the series will examine product marketing laws and policies, including green claims, administered by EPA, FTC, and states under consumer protection laws, such as FIFRA. The recent spate of FTC enforcement actions focusing on “free-of” claims and independent certification qualifications under the Green Guides demonstrate the FTC is determined to ensure the Green Guides do more that generate controversy. Similarly, state consumer protection agencies are far more determined today to interpret state laws designed to prevent false and misleading advertising broadly and achieve a marketplace that is free of a wide variety of claims that some think go beyond their intended purpose. This last webinar will explore the utility, impact, and growing enforcement consequences of product marketing laws and policies.
This program is the fourth in the four-part series: Entering the Marketplace: Public and Private Product Regulation at Home and Abroad, on the marketing and sale of products that have a significant chemical component. Legal, regulatory, product stewardship, standard setting, and private retailer initiatives will be discussed, and participants will gain an understanding of how chemicals are currently regulated and how these regulations may change in the future. For more information on the series, click here
What You Will Learn
Discussion of key US product marketing laws, the policies motivating them, and new reform efforts
Important considerations for “free-of” claims or “green” product qualifications under consumer protection laws
FTC enforcement actions focusing on “free-of” claims and independent certification qualifications under the Green Guides
The role of state consumer protection agencies and a discussion of their impact on the market place, including increasing or decreasing product access to the market