Blogs are a key part of developing an online reputation and reaching out to potential clients. On the other hand, failure to follow proper ethical rules can cause serious consequences for attorneys. In this fast-paced and practical session, you will learn how you can ethically use blogs to inform the lay community, while expanding marketing and networking opportunities online.
During this webinar our experts, both experienced bloggers, will:
Identify the ethical rules that are implicated through attorney blogging
Explore disclaimers, unauthorized practice of law, conflicts of interest, and other ethical concerns
Explain how blogs and vlogs (video blogs) give rise to ethical marketing concerns
Describe how to write ethical and useful content for your blog
Show how to appropriately expand the reach of your blog through your social media network
Need ethics credit? This seminar qualifies for 1.5 to 1.8 credit hours, including 1 to 1.2 ethics credit hours, depending on state requirements, in MCLE jurisdictions that accredit live telephone seminars and/or webcasts on law practice management topics.
Have a question for the faculty? This interactive seminar will give you the opportunity to submit questions to the faculty before and/or during the program at email@example.com. In addition, all registrants receive a set of downloadable course materials and free access to the archived online program later.
NOTE: Webcast registrants will need Adobe Flash Player, available from the Adobe web site, to take this program. The live webcast cannot be viewed on your iPad, which is not Flash compatible.
Who Should Attend
Attorneys who currently blog, or are interesting in using blogs, as a marketing and networking tool.
Jennifer Ellis is an attorney with the Philadelphia area law firm of Lowenthal & Abrams, PC. She focuses her practice on handling issues involving social media as related to medical malpractice, personal injury, workers’ compensation, social security disability, and nursing home abuse and negligence. In addition, Jennifer is a law practice management consultant. She focuses her consulting on three areas: creating and improving the online presence of law firms, helping attorneys increase their efficiency, and aiding businesses in their efforts to reach the legal vertical market. Jennifer is a national speaker and author on topics including social media, ethics, law practice management, and technology. She is the author of the chapter on social media for the American Bar Association Book, 2013 Solo and Small Firm Legal Technology Guide. Previously, Jennifer served as Vice President of Freedman Consulting, where she assisted law firms in increasing their efficiency and financial success. Prior to becoming a consultant, Jennifer served with the Pennsylvania Bar Institute, concluding her twelve year tenure there as Associate Director of Media Technologies. She managed many of PBI’s programs on technology, technology law and law practice management, as well as PBI’s social media presence. Jennifer led PBI to two ACLEA awards for technology and social media marketing. She obtained her B.A. in English from Dickinson College in Carlisle, and her J.D. cum laude from Widener University School of Law in Delaware, where she served on the Board of the Moot Court Honors Society and as a member of Law Review.
Dennis Kennedy is an information technology lawyer, as well as a widely-published author and frequent speaker on legal technology and Internet topics. He writes the technology column for the ABA Journal, co-wrote with Tom Mighell the book, The Lawyer's Guide to Collaboration Tools: Smart Ways to Work Together, and co-hosts the highly-regarded legal technology podcast, The Kennedy-Mighell Report, on the Legal Talk Network. His blog (http://denniskennedy.com/blog/) is a highly-regarded resource on technology law and legal technology topics.
Total 60-minute hours of instruction: 1.5, including 1.0 ethics credit hours
Total 50-minute hours of instruction: 1.8, including 1.2 ethics credit hours
Please note: Programs focusing on law practice management may not be not approved in all jurisdictions. Credit may not be available in IN, LA, or NE.. For up-to-date information on CLE credits for a particular jurisdiction, click on the “Mandatory CLE Credit” link in the box titled, “Course Details,” at the top left of this web page.
Educational Objective: To identify and explore the ethical pitfalls that can arise when attorneys blog.